Good morning, Executive

What it shows: How many of your customers keep buying from you over time.

How to read it:

• Each row = A group of customers who made their first purchase in the same month
• Each column = Months after their first purchase (Month 0, Month 1, Month 2...)
• The colors:
  • 🟢 Dark Green (80-100%) = Excellent! Most customers came back
  • 🟡 Yellow (40-60%) = Average - some customers returning
  • 🔴 Red (0-20%) = Warning - customers are leaving

💡 Example: If "Sep 2024" row shows 100% at Month 0, 45% at Month 1, and 30% at Month 2, it means: Of all customers who first bought in September 2024, 45% bought again the next month, and 30% bought again 2 months later.

🎯 What to look for:

• Rows staying green = Your customer loyalty is strong
• Quick drop to red = Customers aren't coming back (fix this!)
• Compare rows = Are newer customers more loyal than older ones?

What it shows: How well each of your products is performing based on two things: how much money they bring in (revenue) and how profitable they are (margin).

The 4 Quadrants Explained:

How to read a dot:

• Position (Left-Right) = Total Revenue (more right = more sales)
• Position (Up-Down) = Profit Margin % (higher = more profit per sale)
• Dot Size = Number of units sold
• Hover = See product name and exact numbers

🎯 Action Items:

• Stars → Protect and grow these products
• Question Marks → Market more aggressively
• Cash Cows → Increase prices or cut costs
• Dogs → Discontinue or major overhaul needed